The crux today is reconciling payments received from different marketplaces against orders received. For a brand it becomes very difficult to track payments versus orders and cancellations. this intense activity wades them away from their key focus area of developing new strategies to develop and build the brand. We have a dedicated Finance team which takes care of all the accounting for a brand and ensures that the brand gets a clear visibility on payments against orders received on a periodical basis. Our Finance Team ensures that the brand never loses on a single penny.